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by rung in Bangkok,
(Introduce yourself and explain your campaign. Take some time to make a compelling story. Make sure to cover the who, what, where, when and how of your campaign.)
(Why is your campaign important? How might it affect others? What if your campaign doesn't happen, what are the consequences? Convince people how much why your your idea is great, important, ...)
(Break it down for the community - how much money do you need and where is it going? Be transparent and specific and be sure to address where the money goes if you don't reach your entire goal. For example, do you have other funding sources? Does part of the campaign still happen? Ensure people they are contributing to something good. If you use rewards use this section to tell people about your rewards.)
(It's great when people can donate. But just because somebody can't donate doesn't mean they can't help you by helping to spread the word. Ask everybody to tell their friends about your campaign. Remind them about the share tools too!)